Taking advantage of the Museum of Weed’s CRTV exhibit and designing for 30-year-old technology was a challenge, but I couldn’t pass up telling a story that’s so imperative for today’s political climate. I adapted a 6-minute presentation with iconic television spots and speeches to create meaningful juxtapositions and patterns across the thirteen mounted TV sets, telling a narrative of a hasty political response to manufacture a nation-wide war against marijuana. With added sound effects, motion graphics, and editing, I leaned into the 90’s aesthetic with this impactful tour of the “Just Say No” generation.
Take a walk through the experience on the Rabcup Youtube channel.